There have been several articles in the news recently, examining the rise to prominence of private college consultants such as myself, who work outside of the system and bring a fresh perspective to college admissions.
These days, more and more families are turning to private consultants after realizing that their high school's guidance counselors are often too overworked or unprepared to adequately prepare their students for the college application process.
I'm not saying there aren't a lot of fantastic high school counselors out there....because there certainly are. But parents should remember not to trust their counselors' advice blindly, and that a second opinion, if you can afford it, is always a good idea. When it comes to your child's future, why take any chances?